"How Do I Attract Sales??" The First 7 Steps To Promoting Your Shopify Store By yourself.

 

1. Create a standard shopify stores and connect With ‘Influencers’

It’s tricky to know where to start when promoting your online store. Blogging and updating social media can feel pointless when you have a small audience.

That’s why I put ‘connecting with influencers’ at number 1. ‘Influencers’ are individuals or websites with a huge following online. One tweet or Instagram post about your products can send a flood of traffic to your website and build that initial audience.

2. Build An Instagram Audience

Normally, I’d recommend an all-around social media presence. But if you’re just getting started, try putting all your efforts into Instagram.

Why? Because Instagram users are more engaged, more active, and more responsive to brands than Facebook or Twitter.

3. Build An Email List And Send Regular Newsletters

Neil Patel said is best when he said: “Out of all the channels I tested as a marketer, email continually outperforms them all.”

Email marketing is the best way to get repeat customers and continuously drive sales. After all, the people on your email list are your most engaged customers. They’re the most likely to buy from you!

4. Write Fantastic Content With Shopify’s Blog

If you’re not convinced by the power of blogging, take one look at this infographic. The most important statistic is this:

61% of people have bought something based on a blog.

That’s how powerful content is for online store owners. Not only that, but stores that blog get 97% more inbound links (which is essential for your Google ranking).

Writing content helps attract new customers. It helps you connect with them and grow a brand affinity. Most importantly, you can nudge them towards the sell.

Start by committing to one post a week that will resonate with your target audience. Perhaps it’s a product review, roundup post or list article.

5. Pump A Little Money Into Facebook Advertising

All the techniques so far are effective, but they have one thing in common: they are slow.

Blogging, social media and connecting with influencers takes time. If you want fast traffic, advertising is the quick fix you’re looking for.

Facebook ads are simple and effective. Their algorithm lets you target an incredibly niche audience using location, age and personal interests. It’s the best way to get your products in front of your target customers.

Try experimenting with a small amount of money first. Tweak the images, copy and audience specifics until you start seeing a strong conversion rate. Then increase the spend.

6. Don’t Forget About The Real World!

With Shopify, you can take your store into the real world. All you need is Shopify’s ‘Point of Sale’ card reader.

Now, you can attend markets and get your products in front of physical customers. Why not ask your local boutique to stock some of your products too?

Leave posters, leaflets and brochures around town where your target 

audience might see them. Set up demonstrations or events at your local coffee shops. Get creative and proactive about your marketing.

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